We launched in 2025 on the battered, beautiful edge of Florida’s Atlantic coast, at a moment when the beaches we love were drowning in single-use plastic and the future of clean waves felt uncertain. A small crew of lifelong surfers, paddlers, and ocean advocates decided that starting a company only made sense if its entire reason for existing was to fight for the sea. From day one, every sunrise session began with trash bags in hand. That ritual became our foundation.
Elan Vital, “vital force,” isn’t a tagline. It’s a promise: to keep the living ocean alive and to channel the raw energy it gives us into real, measurable protection.
Our Core Values
1. The Ocean Is the Only Boss
Every decision is filtered through one non-negotiable question: Does this help the sea? If the answer is no, we don’t do it.
2. Radical Honesty
Transparency is the baseline.
3. Built to Last a Lifetime
We refuse fast fashion and planned obsolescence.
4. Community Over Corporation
100% founder- and team-owned. A percentage of all profit is reinvested into coastal restoration, local cleanup crews, and free ocean-access programs for kids from every background.
5. Innovation That Restores
Performance and planetary repair are the same goal, proving you never have to choose between shredding and saving.
Our Ongoing Promise
We’re a young company with an old soul, started by people who believe the ocean’s vital force is worth protecting at all costs. This is only the beginning.
Elan Vital Surf & Sport
Alive because the ocean is. Born 2025.